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Makeup Enthusiasts Unite: Creating Inspiration

This past weekend was wonderful, chaotic, pretty, and long... and it was spent in LA at Generation Beauty. Being that I'm a third year veteran to this weekend filled with makeup, beauty, and more makeup enthusiasts than I can count, I feel as though it's a beautiful experience that I still feel excited about, hence why I am blogging about it here instead of Simply Bellezza. (Trust me, those posts are coming!)

So what is Generation Beauty? A place where all beauty lovers come together and celebrate makeup, beauty, and each other by meeting brands and getting to meet their favorite YouTube Beauty Stars. This year for me, it was all about networking with the brands and seeing my friends again. The free swag is also an added bonus... I haven't yet done a grand total of all the beauty items I received, but it's well into the couple of hundreds of dollars worth... phew.

I created a video for last year's experience (where I started off my trip by visiting Hollywood, a place I had never been before) and uploaded it to my Simply Bellezza channel. I felt so inspired after getting home that I focused on a dreamy theme for the video. Since SB is one of my bigger dreams, I felt so compelled to share the inspiration I felt then, and still do feel about accomplishing this dream. Generation Beauty has opened many doors for me, and I can only express with the deepest gratitude in my heart that such an amazing event exists.

I have met so many lovely people and wonderful brands through GenBeauty, in addition to meeting so many others who are like me.

Here's the video:


Generation Beauty is an annual event that is based in LA, however, this year marks the first time it is hosted twice - this time in NYC. It's very tempting to make my way there for GenBeauty - it would be my first time to the Big Apple!

Anyway, if you are a makeup lover/enthusiast or YouTube Creator like me, and have never been to GenBeauty, I strongly recommend going someday. It's truly amazing.

Much love and inspiration to you,

Em

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